Social media is undoubtedly the best marketing platform for businesses across the globe. Instagram is one of the most popular social media sites targeted by businesses. In this post, you will learn 10 Instagram growth secrets that you can use to skyrocket your followers.
When Instagram initially came out as a mobile app, it was promoted as a platform to be used for sharing photos privately with family and friends. Fast forward to the present and the Instagram has grown into becoming one of the largest social networks around, with over 1 billion monthly active users. The diversity of content that’s shared on this medium is staggering! As an SMM tool, Instagram can do wonders for your business if you utilize it skillfully. And in this article, I’ll let you know some of the Instagram growth secrets that may help you increase your following dramatically!
There’s an interesting conversation going around on how to build your Instagram following. Some people think that the only way is to buy followers and although others disagree, this isn’t necessarily a wrong approach. We all know that Social Proof is extremely important in marketing. And so it is on Instagram. It’s not enough to post good-looking pictures. You need at least hundreds of thousands of followers to make your business go viral.
Trollishly can help you gain new followers and give you the needed edge over your competitors.
With that out of the way, here are the top 8 strategies to grow your Instagram in 2022.
Table of Contents
1. Start Posting Reels
Reels, a brand-new Instagram tool, are brief, exciting videos that can last up to 90 seconds. Reels could be entertaining, inventive, and educational all at once. Now is the perfect moment to begin utilizing Reels if you haven’t already. Reels are a terrific method to increase traffic to the content and expand your audience.
2. Plan Your Posts in Advance
When we talk about “expanding Instagram,” what we mean is increasing the number of people who follow you on this social platform. You can only accomplish that by providing top-notch content for your followers. The best way to do this is to plan your posts in advance.
3. Put Quality Before Quantity
According to some experts, you should post on Instagram twice daily, but this may not be the ideal strategy for you. Here are some reasons why:
- Although brand recognition is beneficial, your potential followers may begin to unfollow you if you post too frequently.
- Your customer engagement with your intended audience may decrease if you start publishing often and afterward slow down.
- Reduce your posting frequency if you can’t produce good content daily. A few high-quality posts per week are always preferable to a large amount of low-quality information.
- Use Instagram analytics to see which popular and trending posts connect with your viewers and Instagram’s algorithms.
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4. Use Instagram Stories
Instagram may be best known for its photo-sharing capabilities, but the network is evolving beyond that. Instagram Stories are designed to make it easy and quick to share events from your life with your friends and followers!
This is one of the most interesting features of the app and you can use it to grow your account exponentially.
5. Make Sure To Make Hashtags
Hashtags help in bringing individuals together who share interests and creating communities. You may reach a broad audience with the appropriate hashtag with your Instagram posts, reels, and stories.
6. Design Your Grid
Showcasing your brand is an essential part of the Instagram experience. As a company, consumers can take advantage of your products or services more easily by recognizing the company’s name at a glance. Pick a template that works best for you and stick with it as you build up your following.
7. Give Shoutouts To Your Followers
This isn’t necessarily a “secret”, but it’s something that can really help you grow your Instagram if done right. There are a lot of benefits when it comes to giving shoutouts. To accomplish this, you simply need to identify the users that have a large following and use that audience to bring your account up while they benefit from the shout-out as well. This sounds like a win-win situation.
8. Work With Influencers On Instagram
It takes time to grow your audience. While building up an engaged audience on Instagram can take time, there are ways to use influencers to help with your marketing strategy. Influencers have access to large, niche audiences that you most likely don’t. This can give you the kick-start you need to grow a new audience and achieve more exposure for your brand.
Wrapping Up
If you’re really serious about growing your Instagram account, you can’t just sit back and hope others follow you. You have to take some of the strategies we’ve mentioned here, or create your own. The more creative and unique your marketing strategies are, the more chance you’ll have at gaining a loyal following on the platform. Try out new things while keeping track of what works best for your account and how audiences respond.
Meet Biju Debnath, the founder and editor of Swag Captions. He started the blog in 2019 and continues to manage it to this day. With over 5 years of experience writing social media captions, he has been successful in making this blog the largest free Instagram Caption provider site in the industry.